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Well first, bitters are generally not bitter. They’re traditionally a highly concentrated extraction of aromatics like fruits, spices, flowers and roots. Generally, they’re used in tiny quantities to a whole new dimension of flavor to a cocktail. Bitters have enjoyed a big resurgence of popularity in recent years and can now be found in any reputable liquor store and many grocery stores. We recommend trying a few out, finding one you like, and personalizing your own Manhattan cocktail.